Legal

Privacy Policy

Last updated: April 11, 2026

Ctrl Strategies ("we," "us," or "our") is committed to protecting the privacy of our clients, website visitors, and users. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website ctrlstrategies.com or engage our services.

By using our website or services, you consent to the practices described in this policy. If you do not agree, please discontinue use of our website and services.

1. Information We Collect

Personal Information You Provide

We collect information you voluntarily provide when you:

  • Fill out contact or consultation forms (name, email address, phone number, business name, business information)
  • Communicate with us via email, phone, or other channels
  • Engage our marketing services

Information Collected Automatically

When you visit our website, we may automatically collect:

  • IP address and approximate geographic location
  • Browser type, version, and operating system
  • Pages visited, time spent on pages, and referring URLs
  • Device type and screen resolution
  • Cookie and tracking pixel data

Google Ads Data

When providing advertising management services, we access and collect data from our clients' Google Ads accounts, including:

  • Campaign performance data (impressions, clicks, conversions, cost)
  • Ad spend and billing information
  • Conversion tracking data
  • Audience and targeting information
  • Keyword and search term data

Advertising Platform Data

We may also collect data from other advertising platforms we manage on your behalf, including Meta (Facebook/Instagram) Ads, to provide comprehensive reporting and optimization.

2. How We Collect Data

  • Forms: Contact forms, consultation booking forms, and client onboarding forms on our website
  • Cookies and Tracking Technologies: Cookies, web beacons, and similar technologies on our website
  • Analytics: Google Analytics and similar tools to understand website usage
  • Google Ads API: Direct API access to client Google Ads accounts for campaign management
  • Meta Marketing API: API access to client Meta advertising accounts
  • Direct Communication: Information shared through email, phone calls, and meetings

3. How We Use Your Information

We use collected information to:

  • Provide, operate, and improve our marketing services
  • Manage, optimize, and report on advertising campaigns
  • Generate performance reports and analytics for clients
  • Communicate with clients and prospective clients
  • Respond to inquiries and provide customer support
  • Process transactions and send related information
  • Analyze website usage to improve user experience
  • Comply with legal obligations

4. Google Ads API Usage

We access Google Ads account data on behalf of our clients to manage, optimize, and report on advertising campaigns. This includes campaign data, ad performance metrics, billing information, and conversion tracking data. All Google Ads data is handled in accordance with Google's API Terms of Service and Developer Policies.

Specifically:

  • We only access Google Ads data for accounts we are authorized to manage
  • Data is used solely for the purpose of providing advertising management services to our clients
  • We do not use Google Ads data for purposes unrelated to the services we provide
  • Clients may revoke our access to their Google Ads accounts at any time

5. Data Protection Measures

We implement industry-standard security measures to protect your information, including:

  • SSL Encryption: All data transmitted between your browser and our website is encrypted using SSL/TLS
  • Secure Storage: Personal data is stored on secure servers with restricted access
  • Access Controls: Only authorized personnel have access to personal information, on a need-to-know basis
  • Regular Security Reviews: We periodically review our security practices and update them as needed
  • API Security: All API connections to advertising platforms use secure authentication protocols

While we strive to protect your information, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security.

6. Third-Party Sharing

We do not sell your personal information to third parties.

We may share data with the following parties solely for the purpose of managing client advertising campaigns and providing our services:

  • Google (Google Ads API): To manage and optimize Google Ads campaigns
  • Meta (Facebook/Instagram): To manage and optimize Meta advertising campaigns
  • Other Advertising Platforms: As needed to manage campaigns on behalf of clients
  • Service Providers: Trusted third-party tools and services that assist in delivering our services (e.g., analytics, CRM, scheduling)
  • Legal Requirements: When required by law, subpoena, or legal process

All third-party service providers are required to maintain the confidentiality and security of your information.

7. Cookies

Our website uses cookies and similar tracking technologies to:

  • Remember your preferences and settings
  • Analyze website traffic and usage patterns
  • Measure the effectiveness of advertising campaigns
  • Provide relevant content and advertising

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website. Types of cookies we use include:

  • Essential Cookies: Required for basic website functionality
  • Analytics Cookies: Help us understand how visitors interact with our website
  • Advertising Cookies: Used to track ad campaign effectiveness and conversions

8. Data Retention

We retain personal information for as long as necessary to fulfill the purposes outlined in this policy, or as required by law. Specifically:

  • Client Data: Retained for the duration of the client relationship and up to 2 years after termination for record-keeping purposes
  • Website Analytics: Retained for up to 26 months
  • Contact Form Submissions: Retained for up to 1 year if no business relationship is established
  • Advertising Data: Retained in accordance with the respective platform's data retention policies

You may request deletion of your data at any time by contacting us.

9. Your Rights

You have the right to:

  • Access: Request a copy of the personal information we hold about you
  • Correction: Request correction of inaccurate or incomplete personal information
  • Deletion: Request deletion of your personal information, subject to legal retention requirements
  • Withdraw Consent: Withdraw your consent to data processing at any time
  • Data Portability: Request your data in a commonly used, machine-readable format
  • Object: Object to the processing of your personal information in certain circumstances

To exercise any of these rights, contact us at info@ctrlstrategies.com. We will respond to your request within 30 days.

10. Children's Privacy

Our services are not directed to individuals under the age of 13. We do not knowingly collect personal information from children under 13. If we become aware that we have inadvertently collected personal information from a child under 13, we will take steps to delete that information promptly. If you believe we have collected information from a child under 13, please contact us immediately.

11. PIPEDA Compliance

As a Canadian business, we comply with the Personal Information Protection and Electronic Documents Act (PIPEDA). In accordance with PIPEDA:

  • We obtain meaningful consent before collecting, using, or disclosing personal information
  • We collect only the personal information necessary for the purposes we have identified
  • We use and disclose personal information only for the purposes for which it was collected
  • We retain personal information only as long as necessary to fulfill those purposes
  • We keep personal information accurate, complete, and up-to-date
  • We protect personal information with appropriate security safeguards
  • We make our privacy policies and practices available to individuals
  • Individuals have the right to access and challenge the accuracy of their personal information

12. Policy Updates

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this policy periodically to stay informed about how we protect your information. Continued use of our website or services after changes to this policy constitutes acceptance of those changes.

13. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

Ctrl Strategies
22792 123 Ave, Maple Ridge BC V2X4E7
Email: info@ctrlstrategies.com
Phone: (778) 871-4535
Website: ctrlstrategies.com