About

I am Dartagnan Patricio.

I run Meta ads for local service businesses. Barbershops, spas, real estate teams, gyms. Not SaaS, not ecommerce, not whatever an agency can paste a generic playbook into. Local. That focus is the entire point, and it is the one thing most agencies get wrong.

The Story

I started CTRL Strategies because I watched too many local owners get burned by agencies that never understood local. Big agencies optimize for big businesses. They run a real estate campaign like they are selling software, and a barbershop like it is a Shopify course. It does not work, and the owner is the one who eats the wasted spend.

So I stayed small on purpose. No employees, no account reps, no 22-year-old juggling fourteen other shops. I know every client by name and I am the one inside the account, every day. Most agencies scale by hiring fast and hoping. I would rather run three accounts properly than thirty badly.

I did not come up as a marketer. I came up in sales, closing deals and handling objections, which is where I learned the only thing that actually matters: a lead is worthless until it closes. So I do not optimize for clicks, impressions, or a dashboard full of green arrows. I optimize for booked appointments and revenue you can see in your own bank account.